An upscale hotel, brew pub and public plaza would help anchor a proposed 34-acre mixed-use development next to Lambeau Field, with the Green Bay Packers seeking new forms of revenue and a better experience for the football club's fans.
The long-awaited details of the project, called the Titletown District, were announced Thursday at a media conference.
It would amount to an investment of $120 million to $130 million, according to football club officials. Groundbreaking is expected to occur this fall with work on roads and utilities, with the development's initial phase to be completed by fall of 2017.