Campbell's Chunky Soup has launched the Everyman All-Star League, and has enlisted Eddie Lacy and five other NFL players to star in the new campaign.
The Everyman All-Star League is a reverse fantasy football league, with the NFL players managing teams of "everyday" participants.
The first video in the series is "Draft Day" with the players selecting their "everyday" players.
Fans can create an Everyman All-Star player card at EverymanLeague.com and can be drafted on one of the general managers' teams. Fans can also enter for a change to win Super Bowl tickets, NFL-licensed autographed gear and additional prizes.