My wife hates taking me grocery shopping. It’s not because she dislikes my company (for the record, I am delightful!). It’s mostly because of my expensive tastes (it takes a lot of premium unleaded to power this 250 pound dump truck). My wife is notoriously cheap. She is a bottom shelf bagged cereal and generic hot dogs girl. Me, I am a brand name guy (could explain why I root for the Green Bay Packers versus, say, the Houston Texans). If our shopping cart isn’t teaming with orange and black bags of Reese’s Peanut Butter Cups or black and blue cartons of Ben and Jerry’s than what was the point of the shopping trip in the first place?