In a first-time collaboration among Wisconsin’s three major pro sports teams, the Green Bay Packers, the Milwaukee Bucks and the Milwaukee Brewers have teamed up with technology company Microsoft to form the Equity League, a new impact investment division of venture capital fund TitletownTech.
TitletownTech was founded in 2017 as a partnership between the Packers and Microsoft. Headquartered across the street from Lambeau Field, the alliance between the two organizations has created a venture studio and fund that has built over 20 startups. Last year, TitletownTech launched a $25 million venture fund with a dozen Wisconsin-based companies as limited partners, including Schneider, Plexus and the Village Companies.