He's partnering with Cousins Subs in the "Yards for Shoes" campaign.
For every rushing yard he gains this season, a pair of shoes will be donated to a kid at Boys & Girls Clubs throughout Wisconsin.
This marks the third year for Jones' Yard for Shoes campaign.
“This campaign brings a smile to my face every year,” said Jones. “It gives even more purpose to what I do on the field because I can help more children in the community.”
Jones has earned 181 rushing yards in the first two games this season, which already makes for a lot of shoes.