I hate runs on 2nd-and-long. Just hate them. The reason is that I would rather give my all-world quarterback two chances to pick up ten yards with his arm than give him one chance to pick up six-ish yards with his arm on third down. Most quarterbacks, including Aaron Rodgers, will generally complete one of two passes for about ten yards, given the chance, whereas on a single play, they are 40% likely (or so) to throw incomplete, and let’s not forget sacks.
When I see a coach run on 2nd and long, I immediately chalk up the drive as a failure, and while that is not always true, as bad processes can lead to good results, it usually is.