NFL teams will be able to sign sponsorship deals with crypto exchanges this year, but don’t expect the Green Bay Packers to host games at FTX Field anytime soon. The league sent a memo to its clubs Tuesday, outlining changes to its blockchain partnerships policies and making clear its intentions to continue a methodical warming to the evolving category.
“The League has identified certain blockchain-related businesses that we believe may be engaged for League and club promotional relationships without undertaking excessive regulatory or brand risk,” three league execs wrote in the memo, “provided that the companies in question and the specific products being promoted have been properly vetted.