Is there a stranger day in modern professional sport than the NFL's Black Monday? Millions of breathless fans refreshing their feeds every five seconds, waiting impatiently for news of whether some poor bloke has just lost his job? It doesn't happen in any other industry.
But for supporters of more maligned franchises, a coaching change can be as exciting as a playoff win - it brings fresh hope, a chance to believe again. Just look at what's happening at Manchester United.
Six head coaches were relieved of their duties on Monday, on top of Hue Jackson and Mike McCarthy, who were fired by the Browns and Packers earlier in the season.