Nielsen reported on Thursday that the NFL’s two Christmas games on Netflix drew just short of 65 million unduplicated viewers, which is about half a Super Bowl. To say this is a massive win for the NFL is an understatement, especially after Los Angeles Lakers star LeBron James sent shots at football on the same day.
Between one-off Peacock exclusives, Amazon Prime owning Thursday Night Football and Black Friday games (which are designed to keep you out of brick-and-mortar stores) and now Netflix, it appears that the league has figured out how to get its audience onto streaming platforms.