I give the Packers a lot of credit.
They are doing what many organizations and teams are afrad to do — face the problem head on. I guarantee you that the 1:55 video that featured many Packers players made lots of people in Green Bay, throughout Wisconsin and many throughout the nation cringe.
That's becuse the only way to solve this is to empathize with African Americans. Try to understand how rocky their path has always been and then add authoritative injustice to the mix.
Communication will start to change things, but the only way people will change is by realizing how important this issue is and has always been.