I’ve been wondering when pro sports would take a page from boxing and MMA and offer a pay-per-view model.
The NBA just ended that. Starting next year, you can watch a single game for $6.99. The reason why the NBA is smart is because they are offering the PPV for mobile devices as well.
This is huge. Mainly because I don’t watch and listen to things like I used to. If I know I’m going to miss a show or game, I just DVR it. If I miss one of my favorite radio shows, I just download the podcast.