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Chiefs expand marketing rights into UK and Ireland

The Kansas City Chiefs and Green Bay Packers have been awarded marketing rights in the United Kingdom and Ireland as American football continues its expansion outside the USA.

The Chiefs were denied a historic 'three-peat' by the Philadelphia Eagles in February's Super Bowl and the Green Bay Packers

The NFL's Global Markets Program awards clubs international marketing rights to expand the profile of the sport through fan engagement, commercial opportunities and Flag Football.

Clark Hunt, the Chiefs' CEO and chairman, said he was "incredibly excited" to expand into the new market.

"As the game grows globally, more and more fans from around the world are becoming a part of Chiefs Kingdom," he said.