Tom Benson isn’t willing to let the Saints just sell tickets, even though history has shown that the seats will often fill themselves by simply opening the doors for games.
The Saints and Pelicans owner wants the fans who come to his stadiums to have the best possible experience, which is why when the NFL provided the organization with the results of a recent survey, and New Orleans placed in the top five of nearly every category, he wanted to know about the few outliers.
Despite being in one of the smallest markets in the league, the 90-year-old’s goal is outpunching his weight in all areas, both large and small.