Fox Corp. has sold at least 10 commercials for Super Bowl LIX for $8 million apiece, multiple outlets reported Wednesday. The price tag is said to be about $500,000 higher than last year, far exceeding the typical year-over-year increase of $100,000. Fox announced in November that it had already sold out its available ad spots for the game, which attracted an audience of 123.7 million viewers last year. "What was unique to this Super Bowl, or this marketplace, was we had a lot more people that weren't in the game at all, all of a sudden be like, 'No, no, I have to get in the game,'" Fox Sports executive vice president/ad sales Mark Evans said, per ESPN.
Reports: Price tag reaches $8M for Super Bowl LIX commercials
