A run to the final game brought benefits to both GU and the West Coast Conference. But one profited more than the other.
The NCAA dishes out money at a fairly large clip. According to the NCAA’s website, about 60 percent of the NCAA’s revenue was returned directly to Division I conferences and institutions in 2012.
Since 1991, the percentage has stayed relatively constant, hovering right around the 60 percent mark.
What’s even more impressive is looking at the NCAA basketball tournament and how it impacts the revenue streams.
March Madness accounts for about 90 percent of the annual revenue for the NCAA.