GREEN BAY — Matt LaFleur doesn’t remember exactly when it happened. He knows it was after a game last season in which the Green Bay Packers offense was struggling to put points on the board.
Looking for a way to get his guys to buy in a little more, offensive coordinator Nathaniel Hackett had come to LaFleur with an admittedly off-the-wall idea, hoping the coach would sign off on it.
Hackett wanted to rename the red zone — the area inside the opposing 20-yard line, the area literally everyone else in football calls the “red zone,” including the league, which devotes an entire game-day channel to it.