With a Big Ten Conference football season back on the schedule, revenue losses for the University of Wisconsin athletic department won’t be as severe as originally thought but still are projected to be significant.
The Badgers are facing a revenue drop of between $60 million and $70 million in a 2020-21 fiscal year racked by the COVID-19 pandemic, associate athletic director and chief financial officer Adam Barnes said Wednesday.
The department had previously cautioned that a revenue shortfall of $100 million or more was possible this year without a football season. The Big Ten last week restored a shortened football schedule to the fall after originally postponing it to the spring.