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A new contract for Aaron Rodgers? Here's why Packers are making a big push to get deal done now

GREEN BAY — Unless you’ve been boycotting all electronic media, you’ve probably seen the TV commercial campaign of a certain discount insurance company. It seems to be on all the time.

Whether it’s a mom calling her spy son in the middle of a rooftop confrontation with the bad guys (“If you’re a mom, you call at the worst time”), or a football referee babbling about his dinner selection at a restaurant (“If you’re a ref, you over-explain things”) or a stuntman running away from the Grim Reaper at a marathon (“If you’re a stuntman, you cheat death”) — the tag line is always the same: It’s what you do.