The food is great, and so is the ambiance. But that is not the reason 10 of the top 14 players in the world are entered in this week's Zurich Classic of New Orleans.
Bourbon Street and the French Quarter have always been a draw, but apparently not as strong as the format that debuted last year at the TPC New Orleans which is proof yet again that something other than money, world rankings and FedEx points can get a player's attention.
The team format is clearly the reason the likes of Masters champion Patrick Reed, Jordan Spieth, Justin Thomas, Justin Rose and Henrik Stenson are teeing it up this week.