KAPALUA, Hawaii — Bob Parsons conducts business to an extreme, and that now includes golf clubs.
The people he hired to build his golf clubs have no limitations and no deadlines. Money is no object, either, and that better be the case for the consumers. Parsons, the billionaire founder of GoDaddy, is selling his PXG clubs at about $5,000 for the entire set.
"Making money is not what I have in mind," Parsons said. "My goal with this is to build some very incredible clubs without regard to cost, without regard to the process. I've been telling people what I'm doing and I've heard many times, 'You're nuts.