The cynic would see through this as a marketing ploy. You know the drill, stay on topic, hammer home the talking points and lean into the positive.
“Golf is in a really good spot,” Rory McIlroy said at East Lake last week when asked his lasting impression of the 2014-15 season.
Jason Day followed with, “I think golf is in a good spot.”
And Jordan Spieth deviated from the format ever so slightly, “[Golf] is in as great a state as it's been in a while.”
But if the PGA Tour cast and crew appeared to be pulling their thoughts straight off of Madison Avenue-produced cue cards – think “These Guys are Good” 2.