During the 1992 presidential campaign, James Carville, who managed the message for Bill Clinton, kept a sign on his desk that has since become the rallying cry for almost anyone and everyone who has run for President: “The economy, stupid.”
Carville’s point was both simple and direct: When you cut through all the rhetoric of a campaign, it is the state of the economy – and what a candidate proposes to do about it – that decides elections.
Perhaps Tiger Woods should consider hiring Carville.
When you cut to the heart of the train wreck that Woods’ golf game is right now, it isn’t about a two-way miss, taking an inch off his driver, looking at old video, whether his back hurts, his knees are bothering him or whether he needs yet another new teacher.