The new Saudi-financed, controversy-trailed LIV Golf series, which is holding its first event this week at an exclusive club north of London, is the talk of golf. Not always, though, in the ways its organizers had hoped.
But what is it? Who is playing it? What’s all the hubbub, and how can you watch it? Here’s what you need to know.
The new series, bankrolled by Saudi Arabia’s sovereign wealth fund, is billing itself as “an opportunity to reinvigorate golf” through rich paydays, star players and slick marketing. “Golf but louder,” goes one of its slogans.