The European Tour's "Content Committee" is constantly delivering.
Whether it's cats ... playing the piano or a show hosted by Colin Montgomerie called "Monty's Pythons," the braintrust of Tommy Fleetwood, Henrik Stenson, Lee Westwood, Thomas Bjorn, and Eddie Pepperell are full of great ideas.
And now, according to their latest viral video, they've been tasked with rebranding the European Tour with something not funny at all, a totally foreign concept to these guys.
Luckily, European Tour CEO Keith Pelley followed it up with a statement explaining it further.
"Today marks an exciting new chapter in the history and the modern evolution of the European Tour as we unveil our new brand identity along with our new website and app," said Pelley.