PALM HARBOR, Fla. — The PGA Tour event at Innisbrook has gone by six names since it began in 2000, and while it has four title sponsors since then, it held a unique distinction as never having a sponsor that renewed its contract.
That changed on Wednesday when Minneapolis-based Valspar Corp. extended its contract through 2020. The original deal was to end next year.
"The return that we're getting on the advertising, which is measurable, the return that we're getting through new customer relationships and enabling expanded customer relationships ... you do that, and this has been a very positive return for Valspar shareholders," Valspar chairman and chief executive Gary Hendrickson said.