Wisconsin-based Sentry Insurance has agreed to a five-year deal to become the title sponsor of the winners-only PGA Tour event at Kapalua, a move that strengthens the Tour's commitment to starting the new year in Hawaii.
The Sentry Tournament of Champions will be Jan. 4-7 and marks the 20th straight time the PGA Tour starts a new year on Maui.
''We just felt this was a perfect opportunity for Sentry to tell its story on a national basis, which you can do through tournament sponsorship,'' said Pete McPartland, the chairman, chief executive and president of the 113-year-old mutual insurance company.