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On the heels of a joint report issued by the USGA and R&A on increased distance gains across several professional tours, Titleist issued a response that took a closer look at the numbers and called into question whether the findings require sweeping action.
Titleist has been at the forefront of the distance debate, thanks in large part to former CEO Wally Uihlein's public battle with USGA chief executive Mike Davis over Davis' comments that equipment gains have led to increased golf course footprints - and subsequent maintenance costs.
While the joint study found that driving distance increased more than 3 yards on average over the last year, Titleist's response put those numbers under a microscope from their side of the ever-evolving distance debate.