Most of the competitors in this week's U.S. Open are covered in logos.
Not the leader. He doesn't even have a hat sponsor.
Richard Bland, who shot 4-under 67 Friday to grab the solo lead at Torrey Pines, only sports two logos – that of British clothier Oscar Jacobson on his chest and sleeve, and a random bird on his hat. The latter is the logo for Wisley Golf Club in Surrey, England.
Looking back through images of Bland, he's worn everything from Titleist to Adidas to TaylorMade logos on his hats in the past five years.