The future of TaylorMade-Adidas Golf and its various brands will be decided within weeks, according to parent company Adidas.
In a letter to shareholders published Thursday as part of the German multinational’s annual financial report, Adidas CEO Herbert Hainer outlined the golf division’s declining performance and its potential.
“Following a decade of strong and profitable growth, TaylorMade-Adidas Golf experienced two very difficult years in 2014 and 2015, caused by a number of structural, commercial and operational issues,” he wrote. “As a result, halfway through last year we started analyzing future options for our golf business. This strategic review is expected to be concluded by the end of the first quarter of 2016.