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SuperStroke strives for innovation as it looks to build beyond putter grips

Related Topics: Putter, Jason Dufner, Innovation, Golf

ORLANDO – SuperStroke, the leading oversize putting grip on tour, is one of those golf industry success stories that doesn’t have to think hard to pinpoint the moment that supersized its growth.

“Jason Dufner put us on the map in 2013,” said Greg Sabella, SuperStroke’s vice president of marketing.

That’s when Dufner won the PGA Championship using SuperStroke’s Slim 3.0 grip. Sales doubled and the company couldn’t keep up with demand.

The SuperStroke brand has benefited greatly in the past two years from World No. 1 Jordan Spieth using its Flatso 1.0 grip on his putter.