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Stock Watch: Spieth's stock soaring; Scott's crashing

Each week on GolfChannel.com, we’ll examine which players’ stocks and trends are rising and falling in the world of golf.

RISING

Jordan Spieth (+10%): Proven winner … fiery competitor … likable kid … big dreams. It’s unfair to call him the Next Great American Star, because he already is one. 

New World Order (+7%): For the first time, the top two players in the world are 25 or younger. Golf fans are craving a rivalry, and Rory vs. Jordan has the potential to be epic.

Phil (+6%): No longer can we use past performance to predict his future success.