The PGA Tour’s longest running title sponsor is stepping away after next year’s Honda Classic, multiple sources have told GolfChannel.com.
Honda Motors had been the title sponsor of the south Florida stop since 1982 but, as first reported by Golfweek.com, the company will step away after next year’s event, the byproduct of a condensed PGA Tour schedule and changing corporate priorities.
The event, which will be played in February at PGA National, became an early-season staple for international players starting their run-up to the Masters but has struggled in recent years to attract a strong field on an increasingly crowded calendar.