Safeway, a supermarket chain headquartered in California, has taken over as title sponsor for the PGA Tour event in Napa, Calif., for five years.
The Safeway Open will debut during the 2016-17 season.
Safeway takes over for Fry's Electronics, the sponsor for this week's Frys.com Open at Silverado Country Club's North Course, with one year left on Fry's contract. Fry's history with the Tour extends to 2006, and it has sponsored events in Arizona, California and Nevada.