The PGA Tour and LPGA announced a “strategic alliance agreement” Friday that could lead to joint events.
The tours said in a news release that they are merely “formalizing their longstanding cooperative relationship” to promote the growth of golf and there is no transfer of ownership or control and there is no formal financial investment involved in the new agreement.
“Both parties remain wholly separate and independent organizations,” the release said.
The tours report the alliance will help with coordinating schedules and with joint marketing, domestic television and digital media strategies.
The PGA Tour and LPGA also will be “exploring the potential development of joint events.