So what’s really at the heart of this new strategic alliance the PGA Tour and LPGA announced Friday morning?
It sounds like a potential game changer for the women. They can only benefit partnering with the PGA Tour, the colossus of tournament golf organizations. The resources and audience the men possess can boost the women’s game in ways previously never experienced, especially with the PGA Tour serious about “exploring the potential development of joint events.”
That’s an LPGA fan’s dream.
But what does the PGA Tour get out of the alliance?
While both tours made it clear there is no transfer of ownership or control, and that the PGA Tour and LPGA remain “wholly separate and independent,” it’s only natural to wonder if this is some sort of courtship that might ultimately lead to a marriage.