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On Keith Pelley's first day with European Tour, the mission is clear

Welcome to the European Tour, Keith Pelley. What are you going to do for your first trick?

Pelley takes up his post as new chief executive today, Aug. 3. I’d love to have a webcam in his office at European Tour headquarters on the affluent Wentworth Estate in Virginia Water, Surrey. I’d like to find out what tops his to-do list.

It’s bound to be a long list.

Let’s get one thing straight – the European Tour is a good tour. You only have to look at the facts to reach that conclusion. Seven European victories in the last nine Ryder Cups; a conveyor belt of major winners stretching from Seve Ballesteros to Rory McIlroy; a succession of World No.