Nike announced Wednesday that it is getting out of the golf equipment business, ditching any future in clubs, balls and golf bags.
"We're committed to being the undisputed leader in golf footwear and apparel," Nike brand president Trevor Edwards said in a statement. "We will achieve this by investing in performance innovation for athletes and delivering sustainable profitable growth for Nike golf."
Nike Golf finished fiscal 2016 with $706 million in revenue, its worst year since 2011, when the division generated $623 million.
Nike spokesman Brian Strong said that the company has no plans to sell its golf equipment business as part of the transition, and that where there are products being made, production will continue to completion, which Strong says will take place over the next few months.