Nike Golf announced Wednesday that it plans to "transition out" of the golf equipment space, instead focusing solely on footwear and apparel business.
No specified timetable for the transition was announced. The decision means that Nike will soon stop producing clubs, balls and golf bags.
"We're committed to being the undisputed leader in golf footwear and apparel," Nike brand president Trevor Edwards said in a statement. "We will achieve this by investing in performance innovation for athletes and delivering sustainable profitable growth for Nike Golf."
Nike made a notable splash in the golf industry when it signed a young Tiger Woods to an equipment and apparel contract in 1996.