LAHINCH, IRELAND - JULY 06: Matt Wallace of England inspects his putt on the third hole during Day Three of the Dubai Duty Free Irish Open at Lahinch Golf Club on July 06, 2019 in Lahinch, Ireland. (Photo by Ross Kinnaird/Getty Images)
MAYBE THEY THINK WE ARE FOOLS. Maybe we should be insulted.
I'm referring to the golf equipment and instruction industry and its relentless marketing machine. We're fools if we believe the constant hype, such as more distance, more forgiveness, more whatever.
Perhaps the silliest one — and dare I say an insult to any golfer's intelligence — "Never three-putt again!