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NCAA athletes, including golfers, allowed to benefit off likeness after vote

When California governor Gavin Newsom signed SB 206 into law last month, he called the decision the “beginning of a national movement.”

“I don’t want to say this is checkmate, but this is a major problem for the NCAA,” Newsom said. “It’s going to initiate dozens of other states to introduce similar legislation, and it’s going to change college sports for the better.”

On Tuesday, as more states continue to move forward with similar legislation, the NCAA finally got on board. In an unprecedented move, the NCAA’s top governing board voted unanimously to allow student-athletes to benefit from and be compensated for the use of their name, image and likeness.