Michelle Wie West will lead a new women's partnership initiative with golf equipment company LA Golf, aiming for equitable and fair support on and off the course for LPGA players.
Pledging to treat women golfers in the same respect as their male counterparts, LA Golf will provide its LPGA partners with full healthcare including mental health days, paid maternity leave, performance-based bonuses and travel concierge services.
"We're looking into not so much as just throwing money, but what meaningful support can we provide women athletes that will make them feel like they're taken care of," said Wie West, who sits on the board and is an investor of LA Golf.