The USGA announced Thursday that Lucy Li violated the Rules of Amateur Status, but that the 16-year-old will retain her amateur status after receiving a "one-time warning."
Li appeared in an Apple Watch advertisement campaign in early January, immediately catching the attention of the USGA. After a review period, a USGA committee determined that Li had breached Rule 6-2, which states that “an amateur golfer of golf skill or reputation must not use that skill or reputation to obtain payment, compensation, personal benefit or any financial gain, directly or indirectly, for (i) promoting, advertising or selling anything, or (ii) allowing his name or likeness to be used by a third party for the promotion, advertisement or sale of anything.