Former NBA player J.R. Smith has scored a name, image and likeness deal with apparel brand Lululemon that will make him the brand's golf ambassador.
Smith, who went straight from high school to the NBA in 2004, has been a walk-on on the North Carolina A&T golf team after returning to school in 2021.
Smith currently is in the second semester of his freshman season at the HBCU. He is the first college golfer to sign a brand ambassador deal such as this one. And his standing as a 16-year NBA veteran has made him one of the most popular college athletes in the sport.