J.R. Smith has signed with Excel Sports Management to represent him in potential NIL deals, according to ESPN.
Excel Sports is an "industry-leading management and marketing agency that represents top-tier talent" such as Tiger Woods, Justin Thomas and many other professional golfers.
Smith, the 2013 NBA Sixth Man of the Year, is currently in his second semester at North Carolina A&T, an HBCU in Greensboro, North Carolina, and is a member of the men's golf team. According to the report, Excel’s Lance Young said Smith is drawing significant NIL interest from clothing manufacturers, golf equipment and video game companies.