Once you win the Masters, things change.
That’s what Jon Rahm was told by Masters champions of yesteryear, and it has held true for the latest recipient of the green jacket.
“I didn't realize to what extent because it's just more of the reaction from people, right?” Rahm said ahead of the RBC Heritage. “The excitement they feel once they see you and how bad they want a picture or an autograph is significantly higher than it was before. I know it's a few days after the Masters, but it feels a little bit different. I've never had as many people watching me in the Pro-Am unless it's the Phoenix Open.