IN 1928 THE BEST PROFESSIONAL GOLFER wasn't Walter Hagen, Gene Sarazen, or Tommy Armour. It was a New York club professional who was the first golfer to receive an endorsement contract for his stylish attire.
He sported fashionable plus-four trousers, long-sleeved shirts, ties and tie clasps, sweaters and two-tone leather golf shoes. Seventy-five years later he would be called the best golfer the world has never known.
His name was Johnny Farrell. Legendary sportswriter Grantland Rice tagged him "Handsome Johnny," and it stuck.