Hyundai has taken over as title sponsor of the PGA Tour’s Northern Trust Open at Riviera Country Club in Pacific Palisades, Calif., starting in 2017, the PGA Tour announced.
Hyundai previously sponsored the Hyundai Tournament of Champions in Hawaii but is shifting its sponsorship to the mainland.
This announcement comes on the heels of Tuesday’s announcement that Northern Trust would replace Barclays as the title sponsor of the first event of the FedEx Cup Playoffs.
“Considering that Hyundai Motor America is headquartered and heavily invested in the greater Los Angeles area, this is a perfect fit for Hyundai’s long-term vision and goals as a tournament sponsor,” said PGA Tour Commissioner Tim Finchem in a release.