LIV Golf CEO Greg Norman expressed his belief Wednesday that the signing of Jon Rahm is proof that LIV's format is attractive to many of the top golfers in the world.
According to ESPN's Mark Schlabach, Norman suggested that players are drawn to the 54-hole tournaments and the inclusion of a team aspect to the tourneys:
"I think word is getting out there amongst all the players around the world, even the top players, the best players in the world. They love our format, they love our platform, they love the team spirit, the team atmosphere.