Winning streaks — illustrious and quirky — defined professional golf for the best male and female players in 2024. They came amid pressure on the business models of both the men’s and women’s professional tours.
The PGA Tour continues to struggle with how it’s going to make its tournaments more attractive to sponsors (who are asked to pay more in prize money) and fans who have been tuning out the weekly tournaments. It’s been over two years since its first star players joined LIV Golf and a year since the PGA Tour and its commissioner, Jay Monahan, announced a tentative agreement with LIV to coexist, and the PGA Tour still hasn’t worked out a way to unify the men’s game.