Golfweek’s Industry Cup, featuring the best golfers from many of golf’s largest and most influential companies, will be held this weekend at Oak Creek Golf Club in Irvine, Calif.
Historically more than a dozen companies send players to the 36-hole event. TaylorMade is the defending champion.
The overall message is simple: Golf-company employees are not that different from consumers.
Most love golf the same way all golfers love the game.
Golf-industry executives may be known as astute businessmen and women, but deep inside most have been golf dreamers for a long time. When they were young, most envisioned careers in golf – as players or as executives.